Banner Ad Design
If you surf the web for any stretch of time you’ll undoubtedly
come across a number of banner advertisements on web
sites that market everything from products to services. If you think
about it, some caught your eye and others went ignored. Perhaps
you’ve even clicked on a few? Contrary to popular belief, banner
advertising is not a dying marketing channel…consumer attention
is just harder to grab. But we work to counter this with engaging,
vibrant, and highly targeted banner ad creation.
The key to any advertisement is impact. It needs to
grab hold of the viewer and not let go until the message is
conveyed. It needs to give them a reason to read it and the
motivation to want to learn more. To accomplish this you need more
than just a graphic artist, you need a firm that understands the
nuances of marketing and the online environment so that your message
is conveyed properly each and every time.
Simply said, a banner ad is like a print ad in a magazine or
newsletter. The main difference, however, is that a visitor can
click on your banner ad and be taken directly to your web
site or special offer. Web users have come to learn that if they
click on a banner they will ultimately leave the site they’re on.
This often dissuades them from making that click so we work to
motivate them to click on your banner through a variety of proven
methods.
Whether you want a stationary banner or an animated and interactive
message, we can ensure that your sales message is presented in a
compelling and engaging way. In short, we make sure that the
potential customer is inspired to take action from the very first
glance.
We can even go a step further and cultivate a banner ad based
on the medium or web site you’ll be advertising on so that we can
even better target your audience.
With extensive graphic design experience, we can create banners for
many different layouts and pixel sizes, below are the most popular
banner sizes:
Standard Horizontal Banners: 468 x 60, 234 x 60, 230 x 33
Panel Banners: 125 x 125, 120 x 90, 120 x 60, 88 x 31
Vertical Banners: 120 x 240, 160 x 600, 120 x 600
We would be happy to discuss how our custom banner ads can
help build and enhance your online brand and marketing efforts. At
Web City Designers, our entire creative team can provide everything
from static banners to animated banners to Flash
banners to fully interactive multimedia banners.
If you have the vision, we’re ready to make it a reality. And even
if you don’t, we can take the message you want to share and handle
everything from banner concept to final design. Contact us now to
find out how we can help you.