HTML Email Design - how to deliver impact

It’s shortsighted to think that all email marketing will be regarded as spam because there are hundreds of ways to distribute your message to people who look forward to your promotion! According to Jupiter Research, email marketing to opt in distribution lists is the fastest growing segment of email marketing. While typically used by companies to communicate with their customer base, email marketing can also be used to help you generate new business.

But only if it’s done right!

The difference between “spam” and “opt in” is simple. If the recipient doesn’t expect or want to receive your emails then it can probably be considered spam. However, if the recipient has agreed to receive your communication then this can be considered “opt in” because they opt to receive your emails.

The key to a successful HTML Email campaign isn’t just the list you send it to, however. You need to make sure that you make a vibrant first impression and that the information you provide isn’t just littered with sales messages. While you can certainly use an HTML Email to solicit your services, there is a right way and a wrong way to go about it.

Web City Designers has extensive experience in HTML Email design and distribution. We understand the strategies behind a successful campaign and what assets MUST be in the email for it to be a success. Even if people agree to receive your email, if it fails to intrigue them then you may as well not send it all.

A successful HTML email has to not only look good, but it has to be able to deliver quality content so that subscribers look forward to future mailings. “What have you done for me lately” certainly applies to this genre of marketing so we’ll do what’s necessary to ensure that your distribution list stays away from the “Unsubscribe” link.

What do you hope to achieve with your HTML email design?

• Make a powerful and professional impression
• Keep your current customers loyal to your company
• Deliver subtle marketing messages and specials to your clients
• Establish yourself as an expert in the field by providing stories, tips and hints

As your HTML email team we can help make sure that your newsletter acts as a branding tool for your company. We’ll ensure that it builds and strengthens your identity while capitalizing on the added marketing opportunity. To achieve this, we adhere to the four critical elements of a quality HTML email:

Design – We’ll provide an appealing design that is inviting, easy to read, and coordinated with your company’s desire brand, image, and theme.

Content – We can provide well written and engaging copy that keeps the reader fixed on your message.

Compatibility – We can provide the email in both HTML and plain text so that those recipients with HTML turned off can still receive your message.

Distribution – We can help you learn the basics of opt in email marketing so that you can make sure your message is delivered to those who offer the best potential for return.

Whether you want to use your HTML email newsletter as a tool to drive customers back to your site or as a way to bolster your company's image, we are ready, willing, and capable of making it happen for you.

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