It is shortsighted to think that all email marketing will be
regarded as spam because there are hundreds of ways to distribute
your message to people who look forward to your promotion! According
to Jupiter Research, email marketing to opt in distribution lists is
the fastest growing segment of html email marketing. While typically
used by companies to communicate with their customer base, email
marketing can also be used to help you generate new business.
But only if it’s done right!
The difference between “spam” and “opt in” is simple. If the
recipient doesn’t expect or want to receive your emails then it can
probably be considered spam. However, if the recipient has agreed to
receive your communication then this can be considered “opt in”
because they opt to receive your emails.
The key to a successful HTML Email campaign isn’t just the list you
send it to. You need to make sure that you make a vibrant first
impression and that the information you provide isn’t just littered
with sales messages. While you can certainly use an HTML Email to
solicit your services, there is a right way and a wrong way to go
about it.
Web City Designers has extensive experience in HTML Email design and
distribution. We understand the strategies behind a successful
campaign and what assets MUST be in the email for it to be a
success. Even if people agree to receive your email, if it fails to
intrigue them then you may as well not send it all.
A successful HTML email has to not only look good, but it has to be
able to deliver quality content so that subscribers look forward to
future mailings. “What have you done for me lately” certainly
applies to this genre of marketing so we’ll do what’s necessary to
ensure that your distribution list stays away from the “Unsubscribe”
link.
What do you hope to achieve with your HTML email design?
- Make a powerful and professional impression
- Keep your
current customers loyal to your company
- Deliver subtle marketing messages and specials to your
clients
- Establish yourself as an expert in the field by providing
stories, tips and hints
As your HTML email team we can help make sure that your newsletter
acts as a branding tool for your company. We’ll ensure that it
builds and strengthens your identity while capitalizing on the added
marketing opportunity. To achieve this, we adhere to the four
critical elements of a quality HTML email:
Design – We’ll provide an appealing design that is
inviting, easy to read, and coordinated with your companys desire,
brand, image, and theme.
Content – We can provide well written and engaging copy
that keeps the reader fixed on your message.
Compatibility – We can provide the email in both HTML and
plain text so that those recipients with HTML turned off can still
receive your message.
Distribution – We can help you learn the basics of opt in
email marketing so that you can make sure your message is delivered
to those who offer the best potential for return.
Whether you want to use your HTML email newsletter as a tool to
drive customers back to your site or as a way to bolster your
company's image, web city designers is ready, willing, and capable
of making it happen for you.
